Natural or organic internet marketing.
Planning for natural search results. Boyd Lee (seo since 1995) The Google Tree is my way of explaining some of the basics of internet marketing in a non technical way. I am only concerned here with focusing on using natural or organic search engine optimisation to improve your website position when people search for you. Like any business you'll have a core set of products or services that you are passionate about selling from your website which i presume is why  you are reading this? Research By focusing on what your customers want and search for online (keyword research) will help you to understand and plan relevant page content needed for your website. In a nutshell that's the beginnings of getting more business from the internet. Without research it's too easy to assume what types of search words are being used and potentially waste valuable internet marketing time as well as asking web agencies to build you irrelevant pages. This way you'll get the results in the search engines like this..   So many websites are still being built  that are not optimised and therefore they don't appear in the natural listings in search engines. Unfortunately this only tends to leave pay per click options for website owners. The structure and content of your site are important, your  website structure has to at least look like a tree.  (next)