tinto® catalogue demonstration.   In the spotlight.   Prolight Concepts Ltd are now  The UK's Leading DJ Lighting and DJ Equipment Company Prolight. - online catalogue with online shopping . - professional lighting equipment manufacturer, wholesaler Prolight was established in 1996 to suppy a range of professional DJ lighting equipment to the UK market. Over the years they relied on a mail order catalogue that was produced annually. In control. As they grew and the range of new products accellerated It became important for prolight to establish an online trade catalogue that they could manage themselves in order to display the wide range of lighting products that they manufacture and sell via their trade dealers. Many of their customers already have websites and it was only natural that current and potential dealers could access the latest range of lighting products available online along with current dealer pricing. Because the business is a wholesaler there is no requirement to sell directly to the general public and therefore the public shopping cart has not been activated. Un-Like paper catalogues the internet catalogue allows the playback of high quality movies that show how the many lighting effects actually look like when they are used. This saved any unnecessary costs associated with lighting demonstration visits by sales reps and allows the company to focus on offering high quality product information directly to their dealers from the website. Dealer support. In addition many manufacturers have already spent considerable time and money producing technically detailed PDF versions of  their products and it was important that these could be attached to the product pages in the site to provide additional sales information that many of the dealers retail customers were asking about. This again helped reduce the cost of distributing printed catalogues or product data sheets. Google ready. Why hide it? The idea of going to all this length to produce a huge library of professional lighting products only to hide it seemed stupid. Why hide your site away on the internet when you can let the internet in to find your products and increase sales? It was important for the catalogue pages to be visible to search engines and especially google. Shortly after launching the site, internet marketing activity allowed google to find many of the sites pages and as time has gone by this has increased the volume of sales enquiries from the site without resorting to pay per click. Business Evolves. During the course of the last few years many of the back office functions have evolved and it became essential to find a system that could cope with the business growth and that linked back office systems to the website directly. Webshak were please to be asked to help, a range of stock system software suppliers were chosen, their software was evaluated against prolights businees processes and one came out top, however the way the software integrated with the web was inefficient and lacking in many areas. Once the new system had been settled in and prolights office staff had been trained Webshak were commissioned to integrate the backoffice system with a web application that prolight needed in order to interact with their many customers in the UK. Now that the web application has been integrated with their internal systems the latest individual pricing, ordering, invoices and stock levels are at their dealers fingertips and dealers are becoming more and more aware of the features and benefits of dealing with prolight in this way. This is an example of a business that runs a seamless supplychain operation from the far east to the the distribution of proffessional sound and lighting equipment across the uk. Webshak are very pleased to be active supply partners with Prolight Concepts Ltd. Prolight homepage  - Allows them to highlight new products on the home page. Do you have questions? Cyclone mobility - online catalogue with online shopping activated. - sports wheelchair manufacturer Cyclone Mobility & Fitness Equipment are specialists in the disabled market. Managing Director Stuart Dunne is himself in a wheelchair following a road accident. In July 1985 Stuart was rushed to Midlands Spinal Injuries Centre, following a severe road traffic accident. Six months later, following intense rehabilitation and specialist care, Stuart emerged to face life beyond the hospital boundaries. Having such a high cervical injury (C6/7) life was very difficult - just moving the NHS issue wheelchair was like pushing a Sherman Tank ! It was then that Stuart realised that there was a solution. In 1989 the first Cyclone lighweight wheelchair was produced and was the start of greater things to come. Cyclone Mobility and Fitness are now one of the leading disability equipment providers in the UK. Secure shopping. It's important to be able to offer customers the choice to purchase online or offline offline. If an online payment is requested then the secure shopping process starts with the ability for a customer to set up a simple account after they have chosen the items they wish to purchase this saves them re-registering when they return. If they choose to pay online they can then check the basket od items they have chosen and they are directed to a secure online payment gateway (in this case protx) and the customers are then asked for their credit card details. At no point are the customers credit card details recorded in the site. Cyclone customers can enjoy the online shopping offered by the catalogue system and are re-assured when they see that the site's payment system is secured by the secure protx payment area. Flexible catalogue. One of the benfits of  the tinto system is that it has been developed to allow merchants to be selective about the products that are for sale. As many business find, they have some products that are available for direct sale from the website and others that need to be displayed as part of the catalogue but don't have a cost that can be displayed as they depend on a special fitting or they may simply be out of stock. The home page is always a useful place to highlight new products and a standard feature allows merchants to highlight products on the home page giving customers immediate access to the latest products. Google ready. Why hide it? With the keyword sports wheelchairs being high in google you can see how it draws visitors. Shortly after launching the site, internet marketing activity allowed google to find many of the sites pages and as time has gone by this has increased the volume of sales enquiries from the site without resorting to pay per click. Cyclone homepage For Movie demonstration of the product Click"Watch a Movie" - Do you have questions? Back to tinto®